What the heck is "Ghost Writing"?


Hi there Reader,

And welcome to my Newsletter....

Some of the Best Advice I've heard re, Personal Branding

Shinjini Jain, a psych-driven branding strategist, on Branding oversights:

(I'll be sending quick clips rather than episode descriptions moving forward)

(Full episode here)

Chat GPT Prompt of the Week

"Help me write a Business Contract that includes...."

(side note: if you're not using Chat GPT or other AI platforms - START!).

Have you started "Building Publicly"?

Click to Auto-Enroll in a Free Twitter Video Course

(note: you'll be redirected to the first video lesson and enrolled in an email sequence).

A few weeks ago, I got my first "Ghost Writing" offer; a gig I barely knew existed six months ago...

It happened because I built a Twitter following of smart, connected people.

Lately, I've been working with a few professionals looking to:

  • Build their own audiences
  • Start their own businesses
  • Create "in-bound" sales leads

Just like how I stumbled upon a 'Ghost Writing' gig, you too can unearth hidden opportunities. (Discover how in my 7 Day Twitter Video Course.)

Coaching

If you're interested in going deeper in building your public presence, check this out out.

Talk soon, my friend!

-Mike O’Connor

Hi, I'm Mike!

With 17 years of insider experience, I specialize in enhancing university operations and strategic planning through innovative, data-driven solutions. Receive succinct, powerful insights on using analytics and artificial intelligence to streamline operations, increase ROI, and make informed strategic decisions. Ideal for C-suite aiming to do more with less and navigate the complexities of modern higher education.

Read more from Hi, I'm Mike!

Hi there Reader, I hope everything is going as well as possible... Writing again with a few updates at the fringes of innovation and education. What Evolving Consumer Trends Mean for Education Middle-income consumers are feeling the squeeze of inflation but continue to splurge on discretionary items, defying traditional spending habits. Older consumers are now more likely to switch brands, while young consumers in emerging markets prefer premium products. Relevance for Higher Ed: Adapting...

Hi there Reader, Diving into this week’s insights tailored for forward-thinking leaders in higher education… Lydia Winn on Transforming Admissions Insights from Lydia Winn, Head of Sales GTM Strategy at Empowerly, shares insights on re-thinking admissions. She emphasizes understanding holistic student profiles and recommends institutions provide detailed examples to demystify the process. (Note: Empowerly’s team-based approach offers elite admission guidance at a fraction of the cost). Watch...

Hi there Reader, Diving into this week's insights tailored for forward-thinking leaders in higher education... Higher Education Innovation Newsletter Federal Innovation Push Brings ‘Moment of Change’ for Community Colleges The NSF’s CHIPS and Science Act investment is revolutionizing community colleges by funding regional innovation engines to support emerging tech and workforce training. Initiatives like the Piedmont Triad Regenerative Medicine Engine exemplify how these investments create...