With 17 years of insider experience, I specialize in enhancing university operations and strategic planning through innovative, data-driven solutions. Receive succinct, powerful insights on using analytics and artificial intelligence to streamline operations, increase ROI, and make informed strategic decisions. Ideal for C-suite aiming to do more with less and navigate the complexities of modern higher education.
The Incredible Story of my Idol: Dakota Robertson
Hi there Reader,
Happy Wednesday, my friend...
Fanboying out...
On Monday, I had one of the great treasures of my (short) Creator Career…
I spent ~40 minutes with Dakota Robertson.
For those of you who don’t know, Dakota is one of the world’s most prolific Ghost Writer’s.
He has 1/4Million follows on Twitter alone, and earns over 50k/Month writing Tweets.
But that’s not why I admire the guy.
I love what he stands for.
Dakota had a rough life growing-up…
He grew-up in a Motorhome with crack-addicted parents.
He dropped out of college -
and tried a number of different paths before finding ghost writing.
His path has been anything but easy.
But his mindset: absolutely incredible.
He's:
- Confident - but truly humble
- Thick skinned - but deeply kind
- Intelligent - and deeply pragmatic
And he’s on the side of good…
In addition to building a high-value business, he uses his platform to inspire and guide young men.
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He's pro positive masculinity.
He stands for something.
Many things.
And to me - that's very cool.
Which brings me back to you…
I hope you’re having the impact you want to have.
Last week, I worked with someone who is trying to “slow build” her professional brand as she builds a new team at her new employer.
Here are a few of the actual materials I sent her to start thinking on it
(note: it's one giant link with the actual notes I sent her)
- Know Your “SuperPower” & Values exercises (optional - but useful)
- ICP (Ideal Client Persona) Profile. Note: ONLY fill out the first bubble that reads “Who is your Ideal Client Persona?”. Don’t worry about the pain points, etc., etc… These will be useful later.
- Finding Your Domain of Mastery (this is more context/reading than formal exercises, but I included as I think they’re helpful)
- Brand/Content Pillars Worksheet.
Me Trying to Play it Cool as Dakota drops Pearls of Wisdom
(Full episode coming soon here; don't forget to subscribe)
Chat GPT Prompt of the Week
"Write a (project need) in the voice of (your favorite author). Here is an example of a previous version as a framework... "
Talk soon, my friend!
-Mike O’Connor
Hi, I'm Mike!
With 17 years of insider experience, I specialize in enhancing university operations and strategic planning through innovative, data-driven solutions. Receive succinct, powerful insights on using analytics and artificial intelligence to streamline operations, increase ROI, and make informed strategic decisions. Ideal for C-suite aiming to do more with less and navigate the complexities of modern higher education.
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