With 17 years of insider experience, I specialize in enhancing university operations and strategic planning through innovative, data-driven solutions. Receive succinct, powerful insights on using analytics and artificial intelligence to streamline operations, increase ROI, and make informed strategic decisions. Ideal for C-suite aiming to do more with less and navigate the complexities of modern higher education.
Six Questions Every Brand Needs to Ask...
Hi there Reader,
As always, I'm writing with a resources I hope you'll find valuable.
Finding Your "Niche"...
My friend, Topher, on the Six Questions he asks every brand works with...
(Helpful advice whether you work for a brand or are considering your own venture)
Unsolicited Career Advice
The more I speak to my networks of talented friends working in/around education, technology, and the creator economy, the more I'm convinced that we are going through an unprecedented change in how we live and work...
With no end in sight.
80%+ of workers feel disengaged and are looking for new jobs and less than 30% feel they have adequate advancement opportunities at their organization.
If sounds familiar - Start building a personal brand.
I created a quick, free course detailing my own Twitter Journey/learnings.
AI Tool of the Week
Headline Analyzer: Use AI to Write Better Hooks & Headlines
As always, I'm here if you have any questions or feedback.
Talk soon, my friend!
-Mike O’Connor
Hi, I'm Mike!
With 17 years of insider experience, I specialize in enhancing university operations and strategic planning through innovative, data-driven solutions. Receive succinct, powerful insights on using analytics and artificial intelligence to streamline operations, increase ROI, and make informed strategic decisions. Ideal for C-suite aiming to do more with less and navigate the complexities of modern higher education.
Hi there Reader, The headlines don’t tell the full story—but the data and experts do. This week, we dive into political risks facing your campus narrative, why predictive AI may be your secret weapon, and what enrollment shifts by race mean for your institutional future. Candid Conversation with Nick Anderson (ACE)Higher Ed's Trust Crisis Isn’t a Marketing Problem. It's a Local ROI Problem. Nick Anderson, senior leader at the American Council on Education and longtime Washington Post...
Hi there Reader, This week’s newsletter is a bit of a special edition... More AI volatility, new market signals for campus real estate, and the latest Harvard vs. Trump legal drama. As always: fast takes, second-order insights, and resources to help you navigate Higher Ed’s next moves. 👇 Onward: AI in Flux: New Video Tools, GPT-5 Timeline, Meta’s Talent Wars The AI arms race keeps accelerating: Midjourney launched its first AI video model (V1), turning images into 5-sec clips—extensible to 21...
Hi Reader, This Week’s Big Ideas: Why Small Wins > Big Visions, Türkiye’s EdTech Pivot, and the Senate’s Higher Ed Shakeup 1. Want to Thrive in the Age of AI? Think Small. Based on: Derek Sivers’ “Round” Philosophy + Kevin Kelly’s “1000 True Fans” The future won’t reward scale for scale’s sake. “To surf above the tsunami, I suggest one human-scale win at a time.” In a higher ed world that obsesses over growth, rankings, and transformation, we might need to go the other way: Build resonance...